THE AIM OF MY WORK IS TO CREATE AN ACCESSIBLE EXPERIENCE THROUGH THE CURATION OF BRANDING AND GOOD AESTHETICS.
Details matter. So much so that I'll say it again. Those pesky details, they really do matter. Concepts should be calculated, niche targets should be vetted, copy should be punctuated, lint should be lint-rollered.
ART DIRECTION + STYLING
Details really matter! From an uncomplicated studio prop flatlay to outdoor environmental staging, every situation presents unique challenges. My job is to expect anything it may require, using both foresight and on-the-fly reflexes to perfect the story of your images.
Every word counts. Time is money, and I have 0.3 seconds to keep your readers engaged. Relevance, consistency, and efficiency of copy are crucial in branding.
I'm always learning and perceiving trends. It's been hard-wired from a background in fashion, interior design, and fine art. The artist in me has always existed. I picked up a pen at age two, and haven't been able to put it down.
With my BA in art studio, I explored all fine art mediums pertaining to works on paper and studied the masters of art history. My undergrad also took me to Paris, where my studies focused on the writers who announced the rising wave of the city's bohemian counterculture, and my tastes focused on a discovery of love for fashion. My MFA in fashion journalism, marketing, and merchandising deepened this passion and fueled the creation of my style blog, now rounding the corner of a decade.
I currently create content for products in the fashion, beauty, lifestyle, and tech industries.